Off-page SEO refers to the activity that takes place away from your website, which will help improve your website position in Search Engine Results Pages (SERP).
Off Page SEO Strategies :
Off-Page SEO techniques can improve your Domain Authority (DA). Here are five off-site SEO techniques that you can follow to ensure your website has the best opportunity to improve its domain authority, and rank higher within the SERPs.
A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
There are two basic types of backlinks, and one is more valuable than the other. Let’s take a quick look at each one and how they affect your site.
- Nofollow tag tells search engines to ignore a link. They don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search rank or visibility.
- Dofollow links are the type of backlink that everyone wants. Just keep in mind that those coming from respected sites hold the most value. This kind of backlink can help improve your search engine rankings.
However, there are dofollow links that are considered being bad. These links come from suspicious sites or gained by breaking the search engine terms of service.
This may cause Google to de-index your site. Remember, it’s not about the quantity of backlinks, but rather the quality that makes the difference in ranking.
- Write guest posts on other blogs and websites.
- Add links to your site on your social media profiles.
- Contact influencers in your industry and tell them about an article on your site that they may want to link to.
2. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Using social media platforms is a great way to extend the reach of your content. Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA.
Top Social Networking Sites:
3. Social Bookmarking
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
The web pages we bookmark on social bookmarking sites are considered as a quality back links in the eyes of search engines. And we all know that the quality back links help us to increase blog traffic and Google Page Rank. That’s why SEO professionals include Social bookmarking in their search engine optimization practices.
- It improves the online presence of the site.
- It helps you to increase your keywords rankings SERP.
- It helps you to increase your websites Domain Authority.
High PR Bookmarking Sites:
4. Directory Listings
Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Free Directory Submission List
5. Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t keep posting multiple times on the same guest blog site.
Remember, placing content on a website with a strong DA, requires you to provide them with content or data in which is totally unique, and is likely to be in high demand from their audience. Contributing as a guest author and forum posting are the most effective Off-page seo strategies.
Providing third party websites with guest content is an effective online marketing technique that can also yield off-site SEO benefits.